The Ranch is expanding! Rockit Ranch Productions recently acquired Martini Ranch on Chicago Ave and is taking a unique approach to coming up with a concept for the new venue.
Founder and CEO Billy Dec announced the new acquisition on his blog, aChicagoThing, with a public poll asking for some help.
From the RedEye about developing the newest Rockit Ranch venue: ”Usually we have a concept and we look for a space,” said Dec. “This is the first time we were like, ‘Snatch that up! Now, what do you want to do with it?’”