Rockit Ranch Buys Martini Ranch

The Ranch is expanding!  Rockit Ranch Productions recently acquired Martini Ranch on Chicago Ave and is taking a unique approach to coming up with a concept for the new venue.

Founder and CEO Billy Dec announced the new acquisition on his blog, aChicagoThing, with a public poll asking for some help.

From the original post on NBC Chicago:

“[Billy] Dec is looking for suggestions for a theme for the new spot, running a survey with options including a dive bar or a Mexican-style taco bar.”

Read the whole article here.

From the RedEye about developing the newest Rockit Ranch venue: ”Usually we have a concept and we look for a space,” said Dec. “This is the first time we were like, ‘Snatch that up! Now, what do you want to do with it?’”

Read the RedEye article in its entirety here.